About

.Hi, I’m Ria, brand strategist, creative mentor, and founder of Ria McK Brand Builder.

I help fashion-minded women turn their creative ideas into confident, sellable brands with clarity, structure, and heart.
After years working in the fashion and marketing industry, I know how easy it is to feel stuck between your ideas and actually launching them. That’s why I created this space to make the journey feel clearer, calmer, and more you.

No jargon. No overwhelm. Just honest guidance and practical tools to help you build a brand that fits your life.

I began my career as a fashion designer, working hands-on through every stage from concept sketches and fabrics to branding and launch. Building my own label taught me more than just design; it revealed how powerful a clear brand story and strategy can be.

As I grew my business, I became deeply interested in what happens behind the scenes of great fashion brands, the storytelling, visuals, and emotional connection that make people fall in love with them. That passion led me to collaborate with other emerging and established brands, helping them refine their identity, shape their campaigns, and find their voice.

What truly lit me up wasn’t just creating fashion, it was helping women create brands that express who they are.

Over time, I realised that brand building doesn’t have to feel chaotic or out of reach.
It can be clear, strategic, and deeply personal, a reflection of your lifestyle, values, and goals.

Today, through my digital kits, courses, and mentoring, I guide aspiring founders to build brands that feel as good as they look — creative, profitable, and aligned.