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Custom Tone of Voice Guide

£480.00

A professionally developed brand voice system tailored specifically to your fashion, beauty, or lifestyle brand.

A clear, strategic Tone of Voice Guide designed to help your brand differentiate itself in a saturated market, ensuring consistent communication across platforms to build trust and emotional loyalty. 

Created for fashion, beauty, lifestyle, and creative-led brands that want to move beyond “generic marketing copy” and build a brand voice that feels intentional, elevated, and memorable.

Unlike downloadable templates or pre-written guides, this is a made-to-order Tone of Voice system developed specifically for your brand, shaped around your audience, positioning, personality, and long-term vision.

A professionally developed brand voice system tailored specifically to your fashion, beauty, or lifestyle brand.

A clear, strategic Tone of Voice Guide designed to help your brand differentiate itself in a saturated market, ensuring consistent communication across platforms to build trust and emotional loyalty. 

Created for fashion, beauty, lifestyle, and creative-led brands that want to move beyond “generic marketing copy” and build a brand voice that feels intentional, elevated, and memorable.

Unlike downloadable templates or pre-written guides, this is a made-to-order Tone of Voice system developed specifically for your brand, shaped around your audience, positioning, personality, and long-term vision.

Who this ToV System is for

  • Fashion brands

  • Lifestyle and beauty brands

  • Emerging and independent founders

  • Personal brands evolving into businesses

  • Brands preparing for launch or rebrand

  • Founders who struggle to explain their brand clearly

  • Teams needing consistency across content and communication

What’s Included

  • 30-minute discovery call to discuss your brand, audience, goals, and direction

  • Brand and communication review

  • A custom Tone of Voice Guide created specifically for your brand

  • Visual presentation PDF delivered ready to use across your business

  • One round of revisions included

  • Approximate turnaround time: 10–14 working days

Why I Created This Product

I developed this made-to-order Tone of Voice Guide after repeated conversations with founders who wanted professional brand direction without committing to large-scale agency retainers or open-ended consulting projects.

Many brands knew how they wanted to look but struggled with how they should sound.


Tone of Voice system developed for your Brand Includes

  • Brand tone overview and communication direction

  • Tone of voice values and what they represent

  • Brand personality traits and emotional positioning

  • Messaging pillars and communication themes

  • Guidance on how your brand should sound across different channels

  • Example phrases and brand voice application examples

  • Words and phrases to lean into

  • Words, clichés, and tones to avoid

  • Brand storytelling direction

  • Audience connection and communication style

  • Guidance for website, email, social media, and marketing copy

  • Internal guidance for anyone creating content for your brand

Start Your Brand Voice Project

Why It Matters

Your visuals may attract attention — but your voice is what builds recognition, trust, and loyalty.

A strong Tone of Voice Guide helps ensure your brand feels cohesive at every stage of the customer journey while giving you a clearer foundation for content, campaigns, launches, and long-term growth.