A focused workbook to help you define your brand direction before you build.
In under 45 minutes, you’ll clarify what your brand stands for, who it’s for, and how it should look and sound.
What this workbook helps you do
Define what your brand stands for and who it’s for
Clarify your brand voice, tone, and personality
Create a clear visual direction before making design decisions
Bring everything together into one confident brand direction
This workbook is for you if:
You’re in the early stages of building a fashion, beauty, or lifestyle brand
You have ideas, but lack a clear direction
You want to build with intention, not imitation
This isn’t for you if:
You’re looking for a full launch or marketing strategy
You want step-by-step tutorials or templates for everything
You already have a fully developed brand system
What’s included
A downloadable PDF workbook you can work through in 30–45 minutes
A link to an editable Canva version, so you can personalise and revisit it as your brand evolves
Guided exercises covering:
Brand foundations
Brand voice & personality
Visual direction
A final Brand Direction Snapshot
This workbook is designed to help you get clear not to do everything for you.
If you want deeper guidance, structure, and support turning this direction into a fully built brand, this workbook becomes the foundation for what comes next.
Bonus
receive a personal mini review from Ria to help you refine and strengthen your brand direction.
Please note as this is a digital product - refunds are not accepted.